Brand and business,
built by the same hand.
Boom Relations is a one-person consultancy for founders who are tired of hiring a brand agency and a business advisor separately — and watching the two disagree. Brand creation, rebranding, and brand stewardship, paired with real COO-level operator experience, from one desk.
Combined value of exits from companies he helped build and run (MariaBingo, Vera&John)
Investor pitch decks created or co-built — MariaBingo, Vera&John, Labelcaster, Woshapp, Glitnor, Unmo, Sokketz
Building, positioning, and operating consumer and B2B brands
Two disciplines.
One read on your business.
Brand creation & stewardship
Positioning, naming, visual identity, voice, and the editorial discipline to keep a brand coherent as the company changes shape under it — from a first identity to a full rebrand.
Fractional COO & company-building
Go-to-market, growth mechanics, fundraising narratives, and the operating rhythm that turns a brand promise into a company that actually delivers on it — built from a decade running the business side.
Brand work and operator work, one system.
Brand creation
New ventures and new lines get a full identity — name, positioning, visual system, voice — built to hold up past launch.
Rebranding & repositioning
Established companies outgrow their first story. Repositioning work that keeps what's earned and changes what isn't working.
Ongoing brand stewardship
Retained brand oversight — campaigns, content, and new touchpoints reviewed against one consistent standard, not reinvented each time.
Fractional COO
Operating cadence, team structure, and the unglamorous systems that let a founder stop being the bottleneck.
Growth & go-to-market
Low-CAC, network-driven growth plans — referrals, partnerships, community, and organic mechanics before paid spend.
Pitch & fundraising narrative
Investor decks and traction stories built from real operating numbers, not template slides.
Work carrying both halves of this.
Sokketz
Repositioned a components manufacturer as "the design layer of the home" — colour-matched, design-led switches and sockets built for interior-focused buyers, not electricians.
Unmo
Took Unmo from a jobs board to a category platform for Swedish hospitality — new editorial voice, role-based product experience, and a growth model built on community, not ad spend.
Carl Oaks
Built and ran a sustainable, handmade eyewear and watch brand end to end — identity, product, manufacturing, and go-to-market under one roof for four years.
Scaling consumer platforms
COO and Country/Brand Manager roles across three international consumer-platform ventures — Sweden, the UK, and Malta — launching markets, building teams, and running the operations behind the brand.
Brands built, run, or steered since 2006.
Three steps, no theatre.
Read the business
A short joint audit of brand and operations — because the weak point is rarely where founders think it is.
Set the plan
Positioning and priorities, paired with the operating changes needed to actually support them.
Run it with you
Hands-on execution at a cadence built for a lean team — fractional, not another full-time hire.